LifeBrandz is committed to its core business of developing and managing lifestyle, leisure and entertainment brands, contributing to a vibrant nightlife and tourism experience in Singapore and the region.

Its branded entertainment venues seek to be the anchor entertainment concept in these markets. Its brand portfolio comprises of leading brands which are proprietary or are licensed from its valued principals, thus catering to a wide range of market tastes and needs.

LifeBrandz’s key expertise lies in its ability to spot growing trends and opportunities in the industry, identifying the brands that will be successful in the target markets, and working closely with brand owners to localise branded concepts for Asian markets.

With our growing portfolio of established brands, this allows us the flexibility to adapt and even interchange brands and concepts at the various venues, according to market preferences.

LifeBrandz looks to continue replicating and growing successful business models, with a focus on market expansionin gateway cities such as Macau and Shanghai, China.

LifeBrandz understands that early movers advantage is important. We believe in securing real estate locations in which we can develop an entertainment precinct or host anchor entertainment concepts.

Our branded entertainment real estates are based on long-term leases with an average of 10 years at competitive market rates, with the option to sublease the properties.

LifeBrandz works closely with property companies and land developers such as Capitaland on opportunities to co-develop “problematic” precincts which have difficulties leasing. In this way, we have managed to secure favourable lease terms with developers and land owners by adding value to their real estate.

LifeBrandz will continue to look for branded entertainment real estate opportunities in its target markets throughout the region, and co-develop these to become successful one-stop entertainment hubs such as The Cannery, Clarke Quay Singapore.