Clement Lee Shieh-Peen
Executive Officer

Mr. Clement Lee was appointed as our Executive Director on 19 Januruay 2005 (last re-appointed on 18 november 2005). As Executive Chairman, Mr Lee is responsible for the development of business, formulating and implementing the business strategies of the Group. In 2005, Mr. Lee spearheaded the Group’s change in business direction, focusing on building branded entertainment venues. Prior to his current designation, Mr. Lee was Chief Executive Officer of the Group responsible for the overall management of the Group, settling strategic direction and plans for the Group’s future growth and expansion. Mr. Lee accumulated over 14 years’ and multi- brand; multi- industry experience from design and advertising, to media and marketing. He held various senior positions in both the communications and consumer sectors regionally.
 

 
Kenneth Goh Tzu Seoh
Non Executive Director

Mr. Kenneth Goh was appointed as our Non- Executive Director on 12 May 2009 after stepping down as Chief Operating Officer of the Group. Previously, as the Chief Operating Officer and co-founder, Mr. Goh assists the CEO in formulating long-term strategy and direction for the Goup.

Prior to founding LifeBrandz, Mr. Goh accumulated over 11 years’ experience in the banking and finance industry, in senior positions including Head of Privilege Banking at Bangkok Bank (Sinpgaore branch), and managerial roles in Citibank, N.A., Merrill Lynch International Bank (Singapore), Societe Generale and Schroder International Merchant Bankers Ltd.
 

 
Bernard Lim Miang
Executive Director + Chief Executive Officer

Mr. Bernard Lim was appointed as our Executive Director on 1 April 2009 and is currently the Chief Executive Officer (“CEO”) of the Group. As CEO, Mr. Bernard Lim is responsible for the overall management of the Group, setting strategic direction and plans for the Group, setting direction and plans for the Group’s future growth and expansion. Prior to his current designation, Mr. Lim was Executive Vice President of the Group and was responsible for managing Marketing and Public Relations for the Group, while working on overseas expansion projects. Before joining LifeBrandz, Mr. Lim was in the media industry for15 years. He was Vice President fot Mediacorp Radio Singapore, managing the radio stations’ programming and businesses in the last 4 years.
 

 
  Thomas Carlton Thompson III
Independent Director

Mr. Thomas Carlton Thompson III was appointed as our Independent Director on 12 March 2009. He is a member of the Group’s Audit Committee, and chairman of the Group’s Remuneration Committee and the Nominating Committee. Mr. Thompson is currently a director of ACH Investments Pte Ltd, an investment advisory firm. Prior to that, Mr. Thompson held various senior positions in leading foreign banks including a Partner in SBC – Brinson (now UBS Asset Management), CEO Asia – Pacific of HSBC Asset Management, Managing Director of Wardley Investment Services (Australia) Limited and Chief Economist of Wardley Investment Services (Hong Kong). Mr. Thompson is also a past Chairman of the Hong Kong Investment Funds Association.
 

 
Mr Wong Kok Hoe
Non Executive Director

Mr. Wong was appointed as our Non- Executive Director on 28 August 2009. He is a member of the Group‘s Audit Committee and Remuneration Committee. Mr. Wong is a director of the Centurion Group. The Group has interests in fund management, private equity investments, property development and investments. Prior to this, he was a partner in a loval advocates and solicitors firm. He has more than 18 years of experience in legal practice and his main areas of practice were corporate law, corporate finance, mergers and acquisitions and venture capital. He is also a director of the following public listed companies: K Plas Holdings Limited, CFM Holdings Limited and Hartawan Holdings Limited.